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856% increase in subscribers

How we scaled a brand new rum subscription by over 200% without increasing media spend, by replacing one ad with two hundred.

IndustryAlcohol subscription

ServicesMeta Ads · Scaled creative production · Offer & landing page strategy

2,106subscriptions, up from 961

−50%CPA, from £60 to £30

+858%voucher code uses on the rum product

200+distinct ads produced and tested

The brief

Craft Gin Club had launched a rum subscription into a market where their gin product was already established. The brief was to scale the new product without increasing the media budget behind it.

That meant the growth had to come from the creative, not from spend.

The challenge

Ninety per cent of the monthly Meta budget was sitting behind a single creative asset.

One ad carrying an entire subscription launch is a ceiling and a risk at the same time: there was nothing to test new audiences with, no way to scale past what that one ad could deliver, and nothing to fall back on the week it stopped working.

Ninety per cent of the monthly budget was riding on one ad. That is not a strategy, it is an exposure.

What we did

Every ad was briefed off one persona and one position. Here is what that meant in practice.

Produced and tested 200+ distinct ads

Varied angles, concepts, audience niches and product messaging, so the account had genuine diversity to learn from rather than variations of the same idea.

Built the offer around a comparison

We challenged how people valued the subscription: £26 for a supermarket bottle of rum, against £26 for a handpicked bottle, premium mixers, snacks and free delivery. That comparison became the account's best-performing angle.

Mapped ads across the funnel

An ABO testing structure placed each concept at the right funnel stage, so cold-audience ads and retargeting ads were judged on their own terms.

Bespoke landing pages and voucher codes

Each ad was paired with its own landing page and unique voucher code, giving complete conversion tracking down to the individual creative.

The results

2,106new subscriptions in the period, up from 961
−50%CPA, down from £60 to £30 on flat spend
+858%uses of the rum product voucher codes
201%increase in paid search sign-ups alongside
Googleopened as a new channel for the business

Atomic Clock didn't feel like an agency, they felt like true partners. In just five months they boosted our paid social sign-ups by 856% and paid search by 201%, all while reducing CPAs.

OliviaGrowth lead, Craft Gin Club

Creative from this account9:16

Solution problemVideo

Output benefitVideo

Challenge valueVideo

Solution problemVideo

Us vs themStatic

Challenge valueStatic

Us vs themStatic

OfferStatic