Scaled Meta ad production for £1–5m D2C brands

You need
more Meta ads.

You need more Meta ads to scale. If you have any hopes of scaling your business to beyond £5m per year, you need 30–50 ads a month.

To ensure you're making enough, we operate a 100% commission structure for ad creative.

Full alignment to your business goals. Total transparency of results. An agency that feels like a partner, not a provider.

Get more ads → See the work
£4min Meta Ads management per year
£40min client revenue generated
100%commission-based ads. Your success = our success.
15+ yrsexperience across paid social, search and D2C
ObjectionCabinZero
Us vs themCraft Gin Club
Social proofBig Potato
Founder storyChinti & Parker
Show don't tellGlaze Cup
Solution problemStudio 10
ObjectionCabinZero
Us vs themCraft Gin Club
Social proofBig Potato
Founder storyChinti & Parker
Show don't tellGlaze Cup
Solution problemStudio 10
CabinZeroChinti & ParkerCraft Gin ClubBig Potato GamesFaceGymInnocent DrinksHappy Camp3rGlaze CupPRYAStudio 10InvisalignBOL FoodsBoost PetBlooming HausFIX8SaneloV & METhames CityPark Hyatt LondonCabinZeroChinti & ParkerCraft Gin ClubBig Potato GamesFaceGymInnocent DrinksHappy Camp3rGlaze CupPRYAStudio 10InvisalignBOL FoodsBoost PetBlooming HausFIX8SaneloV & METhames CityPark Hyatt London
The problem

Brands that struggle to scale beyond £1m have a content production problem, not a budget problem.

Brands that can't scale beyond £1m
Sporadic creation

Ad production is random or ad hoc. There's no process for generating UGC. Ads are made when the founder has a spare 20 minutes.

All of this leads to an ad account that is starved of creative diversity, which is essential to Meta's new way of targeting ads.

  • Meta needs ads that speak to specific audience niches
  • Without this, it is limited in who it targets
  • Performance is therefore weak, and gets weaker as spend increases
  • The ad account stalls because top performers fatigue more quickly
Brands we've scaled beyond £1m
Commission‑based
creation

A minimum of 30–50 video ads a month, created in a scaled engine with a process for producing ad creative, made possible because we're always incentivised to make more ads.

This gives Meta a range of audiences to target. Which maximises your spend.

  • Broad range of diverse ads, speaking to clear audience niches
  • Meta has full range for who to target
  • Winners can be identified and scaled quickly
  • The account grows as spend increases, as there is always new creative to power it
Meta ads are like fuel in a car. You can have the best car in the world. Without lots of fuel, it will stall.
Why commission

We charge for ads on commission because it's the only model that makes an agency want to make more of them.

A retainer pays the same for five ads as for fifty, so retainers drift towards five. A day rate rewards slowness. For these payment structures, underperforming ads only hurt the client. The agency takes its fee regardless.

A commission structure means we're always incentivised to make better ads. If they don't perform, you lose. We lose. And we don't get paid until we fix it.

This dynamic means your goals are our goals. And that our success must come from yours first.

01

Uncapped production

We do not limit the amount of ads that we make. This gives you near-unlimited production until we find winners that can grow your business.

02

Clear pricing

We charge 10% on revenue tracked, in-app, on Meta + Google. Simple, transparent and something you can track daily.

03

Transparency + trust

Working on a commission basis means you get a partner, not a provider. This dynamic fosters trust, transparency and co-operation that you don't get from retained agencies.

Craft Gin Club
CabinZero
PRYA
Big Potato
Chinti & Parker
Boost Pet
The last agency you usedAtomic Clock
Paid regardless of performancePaid on revenue generated for you
No incentive to do more than deliverablesAlways incentivised to make better ads
Vague, non-commercial reportingTransparent, commercially-focused reporting
Cheap, offshore account managementWork done by pros who need to drive good results
No creative outputFull-service creative for Meta Ads
Our process for success + scale

Creative strategy that gives Meta the ads it needs

01Creative strategy: solve problems, achieve outcomes 02Scale using 10 tried-and-tested ad formats 03Back the ads that produce the best commercial results
STEP 01

Creative strategy: solve problems. Achieve outcomes.

Meta needs clearly defined audience niches, looking for specific solutions or specific outcomes. Mapping these, and how your products relate to these two positions, is fundamental to our success and unlocks a range of hooks and angles that are key to scaling production.

OutcomeWhat are your customers looking to achieve?
ProblemsWhat problems are they looking to solve?
ProductHow does your product help them address these two positions?
From ads we've made · one persona, two positions9:16
Outcome-ledPRYA
Outcome-ledGlaze Cup
Problem-ledCabinZero
Problem-ledOxyHealth
Output: 2 positions. 5 niches. 10 creative territories.
STEP 02

Scale using 10 tried-and-tested ad formats

We apply 10 winning ad formats to each audience niche. So the account gets ads that are genuinely different from each other, not ten cuts of the same idea. That's how we quickly turn two potential audience niches into over 40 unique ads.

01 Show don't tell02 Output benefit03 Solution problem04 Peer to peer05 Founder story06 Objection07 Us vs them08 Offer09 Challenge value10 Social proof
See the 10 ad types we apply to every position
01 Show don't tellGlaze Cup
02 Output benefitPRYA
03 Solution problemStudio 10
04 Peer to peerBig Potato
05 Founder storyChinti & Parker
06 ObjectionCabinZero
07 Us vs themCraft Gin Club
08 OfferChinti & Parker
09 Challenge valueCraft Gin Club
10 Social proofBig Potato
Every angle produced across all ten, so the account gets ads that are genuinely different.
Output: 10× ad production with proven winners
STEP 03

Back the ads that produce the best commercial results

Unlike other agencies, ads that underperform hurt our P&L as much as they would yours. Our commission-based ad structure means we're ruthless in our pursuit of ads that perform.

We're not only incentivised to find winners as quickly as possible. We're incentivised to make more of them, giving you and us the greatest chance of scaling.

From ads we've made · the winners that got the budget9:16
PRYA
CabinZero
OxyHealth
Glaze Cup
Output: winners identified and scaled, next sprint briefed
Results

Scaled ad production.
Scaled revenue.

What clients say

Trusted by the brands that needed more ads

Big Potato Games
NatContent lead
$3.5min revenue, in 6 weeks

Atomic Clock were, without doubt, the right agency partners for our creative scaling challenges. In just three weeks they delivered 100+ videos, each aligned to clear audience personas, that helped us test, learn and scale fast, supporting our product's rise to #1 on Amazon in the US and UK ahead of Christmas.

Chinti & Parker£2m in a quarter

Working with Atomic Clock was like an extension of our own team. A sharp mix of creative thinking, platform expertise and commercial strategy that grew revenue year on year with double-digit ROAS.

RachaelFounder
CabinZero9× YoY Meta Ads growth

Their shift toward benefit-led creative and smarter campaign structure helped us scale internationally while maintaining profitability. The impact of Meta and Google Ads has been fundamental to our scaling.

NeilFounder
Craft Gin Club+856% subscribers

Atomic Clock didn't feel like an agency, they felt like true partners. In just five months they boosted our paid social sign-ups by 856% and paid search by 201%, all while reducing CPAs.

OliviaGrowth lead

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